Fast food: what are the trends?

What market trends for fast food?

Currently, 13% of lunches are taken in fast food in France and 70% of lunches are taken out of focus. In the past five years, consumers have also been moving away from corporate lunches for other catering solutions. Finally, more than 6% of lunches are now taken in bakeries (Source: CHD Expert). This is the segment that is making the most progress in fast food. And bakeries pastries are not wrong since they were 96% to offer a snack offer in 2016, against 88.5% in 2012. Finally, the sale of bakery sandwich has increased by 16% between 2012 and 2016 .

A market that has become denser

It should be noted that fast food offers exploded before 2000 to 2013. Faced with the profusion of supply, the sector began to experience difficulties from 2014. However, supply continued to climb. Thus, while there were 13,000 fast food restaurants in 2013, there were 39,000 in 2016. Today, the sector has recovered color and the qualitative emergence of concepts causing a rise in prices has not discouraged consumers who always respond.

What results for fast food companies

The average turnover of fast food establishments is 254,000 euros at the national level. It should be noted that the gap between fast food companies and those dedicated to catering is quite small.

What future for fast food companies?

The actors of fast food face some challenges. The first is to know how to build customer loyalty. For this, they must multiply the restoration solutions with the implementation of the delivery or click & collect for example. Their second challenge is not to lock themselves into the mono product. The number of establishments dedicated to the burger has tripled in five years, the market of pasta bars has reached saturation ... To accompany the customer and to stand out, it seems advisable to offer him complementary offers. The other challenge of fast food players like talktowendys will be to simplify the nomadism of customers by allowing them to easily take the product. In this logic, the digitalization of the points of sale must accelerate.

What trends in fast food?

Consumer habits are changing. From now on, fast food specialists must pay close attention to nutritional rules in order to offer an up-to-date offer. Because the consumer intends to do good by eating. This is a true background trend. For example, four out of ten consumers eat vegetarian food, two out of ten enjoy vegan food from time to time, and 37% of people are concerned about the nutritional qualities of the food they are offered. A forerunner of the trend, the Cojean brand, which perfectly illustrates this Healthy proposition since its creation. Another trend is the customization of recipes. If it means hiring more people, it's a concept that appeals to consumers and a formula adopted by signs like Jour,. There is generally a growing demand for quality. People are also sensitive to the arguments of local or organic eating and those who want to get started should not hesitate to look at what is happening in the US where interesting concepts have emerged.